Baby Phat

Female lifestyle brand. Sassy, sexy and stylish.
Denim clothing, mobile phones, lingerie, handbags, shoes, jewelry and fragrances.
The face of brand is Kimora Lee Simmons, the supermodel.
A runway staple, television personality, businesswoman, and mother, Kimora Lee represents
everything a woman can be.

USA
The Baby Phat brand is available online:
babyphat.com

Trademark owner:
Phat Fashions LLC
512 Seventh Avenue, 43rd Floor, NY 10018 New York, USA
Tel: (+1) 212-391-9443, Fax: 212-391-9448
Company History

Phat Fashions LLC is a wholly owned subsidiary of:
KELLWOOD CO, a Delaware corporation
600 Kellwood Parkway, MO 63017 Chesterfield, USA
Tel: (+1) 314-576-3100, Fax: 314-576-3460
E-mail: corp_communications@kellwood.com
SEC Filings
Company History

As of April 11, 2009 BANANA REPUBLIC

Casual wear for men and women.
Private label of a large retailer.

USA
The BANANA REPUBLIC brand is available online:
bananarepublic.gap.com

Trademark owner:
Banana Republic (ITM) Inc
Two Folsom Street, CA 94105 San Francisco, USA

Banana Republic (ITM) Inc is a wholly owned subsidiary of:
THE GAP, INC., a Delaware corporation
Two Folsom Street, CA 94105 San Francisco, USA
Tel: (+1) 650-952-4400, Fax: 650-952-4407
E-mail: investor_relations@gap.com
SEC Filings

Security Gap Inc is listed on the New York Stock Exchange
The ISIN code - US3647601083
The ticker - GPS
Company History

As of April 12, 2009 Blue Cult

Stylish denim clothing. Jeans trousers and jackets for women.
Hand rubbed finishing. Each pair of jeans takes 20 minutes of hand sanding.
Brand founded in 1999 by David Mechaly and Caroline Athias.

Trademark owner:
Blue Globe GmbH
Seestrasse 463, CH-8038 Zurich, Switzerland

Gesellschaft mit beschrankter Haftung - Limited liability company
Commercial register number - CH-660.2.044.003-8
Nominal capital, Stammkapital - 20 000 Swiss francs

Brand management:
Blue Cult Inc
2305 East 52nd Street, Suite A, CA 90058 Vernon, Los Angeles County, USA
Tel: (+1) 323-588-8455
E-mail: info@bluecult.com, n.latour@universal-blue.ch

As of June 24, 2008 BONGO

Casual wear for girls who watch the Entertainment Television E!
Spring - Summer 2008:
The face of brand is Kimberly Noel Kardashian, the star of the reality show
Keeping Up with the Kardashians

Trademark owner:
IP Holdings LLC, a Delaware limited liability company
103 Foulk Road, DE 19803 Wilmington, USA

Brand management:
ICONIX BRAND GROUP, INC., a Delaware corporation
1450 Broadway, 4th Floor, NY 10018 New York, USA
Tel: (+1) 212-730-00-30, Fax: 212-391-20-57
E-mail: info@iconixbrand.com
SEC Filings

Security ICONIX BRAND GROUP, INC. is listed on the NASDAQ Stock Exchange,
the Global Select Market.
The ISIN code - US4510551074
The ticker - ICON

IP Holdings LLC is a wholly owned subsidiary of ICONIX BRAND GROUP, INC.

As of April 12, 2009 Borboleta Denim

Jeans for girls.
Borboleta in Portuguese means butterfly.

The face of brand is Tatyana Lesik

Brand management:
Dorinha Enterprises Inc
1027 Davie Street, Suite 351, V6E 4L2 Vancouver BC, Canada
Tel: (+1) 604-218-2770
E-mail: office08 @borboletadenim.com

As of July 19, 2008 BUFFALO DAVID BITTON



Quirky jeans for the age group 15 to 35 years.
Promoted by Victoria Beckham wearing size 23, made especially for Her.
23 inches = 58.42 cm
The brand has gained a great deal of additional publicity
when some fat women condemned Posh Spice for setting
the bad example of thinspiration - an anorectic pattern
of femininity.
Retail price £180 per pair of jeans (London).

Trademark owner:
Buffalo Inc
400 Sauve Street West, Suite 100, H3L 1Z8 Montreal QC, Canada
Tel: (+1) 514-388-3551, Fax: 514-388-1972
E-mail: info @buffalojeans.com

As of April 7, 2008 Less than zero
There is a new size for the X-ray
generation: 00 Health fears as Victoria reveals
23-inch waist
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